Friday, September 3, 2010

Do we have a store?

We are often asked if we have a store. This is a very legitimate question as there are some inaccurate descriptions of our business floating around the metro. We definitely don't want to confuse people. Kristina and I began this business last fall because, at that time, there were not many options locally. We both had to go through a lot of trial and error before we found diapers we loved, and we wanted to make it easier and more accessible for other moms. We both work full-time jobs and had every intention of opening a B&M when we first made plans. However, we decided it would be more beneficial for us to be an untraditional store so that we could meet the needs of both moms who work hard at home and moms who work hard outside the home. (As a side note, there’s no such thing as a mom who doesn’t work hard.) We wanted to be open hours that would work for everyone. We wanted to be able to have cloth diaper trial programs available to help parents make informed decisions about cloth. We wanted to be able to have special promotions and giveaways. We are able to do this because we have alleviated some of the overhead that is associated with traditional B & Ms.

The Changing Table is located in the front of Kristina's home. It is in an office space dedicated to only our store items. We have shelves full of products for people to come and shop. Everything is displayed as it would be if you were to shop at any other cloth diaper store. For those that are familiar with the former Integrity Diapers in Norman, we are set up like Nikki was, but we do have more inventory than she did. We have untraditional store hours (are open evenings and weekends) and do ask that you call before you come. We are always available by phone, email, or through website comments anytime during the day or evening business hours. This is not a hobby; this is a passion. We are always available to our clients.

Because we are located in north OKC (and yes, it’s an Edmond postal code, but we are actually in OKC and pay OKC sales tax), we offer deliveries and local pick-up around the metro. We have a lot of customers that live south, so this is convenient for them. In addition to that, we do have cloth diaper classes, a web business, and attend local events like the JBF sale and Baby Expo.

I guess the question to ask is what constitutes a storefront? Is it only paying for a lease or does a mortgage count? Is it having a place where people can come see the product, touch it, ask questions and learn about the product? Then, yes, we do have a store.


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